Now more than ever, if you sell beer you need “Sell the Best of Beer”. With the increasing interest in craft beer and seasonal beer styles there is a tremendous opportunity to increase your margins and profitability.
70 percent of purchase decisions are made in store, so having the right beer selection and having both a beer knowledgeable staff and store, can make all the difference; that is where Style Trends ™ is designed to help.
How does Style Trends™ work?
Style Trends™ is a constantly expanding, internet based, beer data base that gives your store access to information for over 1500 breweries and over 10,000 beer brands. The information is accessible through three applications that allow you to generate shelf talkers, beer menus, or color and bitterness charts in preset formats.
Can I have our logo on the shelf talker?
Yes, you can! Logos must be supplied as a Jpeg (JPG) with a resolution size of at least 640x640. Taller, longer logos will look best on landscape talkers and wide logos will appear better in our portrait format.
What does it cost?
To use Style Trends, your store must sign up for 1 year of access, purchasing either Style Trends™ Basic ($145/year) or Style Trends™ Plus ($650/year). Style Trends™ Basic is for a single store or a single user, Style Trends™ Plus is for supermarkets, chain stores or distributors or brewers with multiple users. This option is for supermarkets, chain stores or distributors or brewers with multiple users. Style Trends Plus offers a discount for groups of 5 stores or users. (If you have ten stores you will need to order 2, fifteen 3, etc.) Since all of your stores are benefitting from the Style Trends tools and resources, all of your stores are required to be registered in your Style Trends subscription. The service allows you to print POS materials using our data base. You can print as many shelf talkers, beer menus, or color and bitterness charts as you need; there are no limits or per print charges.
How can I get Style Trends up and running quickly?
Many stores have MC Basset produce the first batch of shelf talker for them and then use the Style Trends services to keep up with new arrivals going forward. MC Basset can create PDFs and e-mail them to you for you to cut out and laminate yourself for $.50 per brand. MC Basset can also print, cut out and laminate shelf talkers for $2.00 per brand or just print and cut out shelf talkers for $1.00 per brand. However, your store must be signed up for Style Trends™ access for MC Basset to perform either of these services.
Can I edit the Style Trends™ data – what if I have a brand that isn’t in the data base?
MC Basset does not allow outside modification of our proprietary beer data base. If you think a description is off or data is not correct, just send an e-mail and we will check it out. If there is a brand or a brewer missing, let us know and we will update the data base within 24 hours. We currently have information on over 1500 breweries and over 10000 brands. For non-beer brands, you can add wine and liquors brands and descriptions.
Is there space to add pricing? Can I change the size of the shelf talkers?
In both the portrait and landscape formats of the shelf talkers there is room to add pricing. In portrait there is room for two different prices and in the landscape format there is room for three different prices.
For sizing, there are two different versions of shelf talker application. In the original or HTML version, you can go into the properties menu of your print program and increase or decrease the size of the shelf talkers significantly. In this version the application prints only 4 shelf talkers per page. In the new version, the program automatically generates a PDF for printing and saving. For this version 6 shelf talkers are set to a page and there isn't room for re-sizing, although you can get a minor size increase when changing the print setting to Fit to Page.
MC Basset LLC created Style Trends beer selling solutions to simplify and supercharge beer selling in this constantly changing beer market by designing on line resources that proactively sell beer in your store. Plus, Style Trends ™ on line beer training is quick, easy, and affordable and it gives your constantly changing staff, beer basics in less than 60 minutes.
How will Style Trends™
Customized Shelf Talkers Transform
Your Store? Ask our customers…find out more
What kind of On line Tools?
Style Trends is like having a beer expert always in your store, for every brand. Our customizable shelf talkers provide everything your customers need to help them find the right beer in your store.
For the first time, MC Basset has begun rating beers. Our Flavor Ratings option automatically generates color coded shelf talkers to let your customers see the ratings profile of each beer. (PDF) All of our shelf talkers, (With Flavor Ratings and Traditional) are bulked up with important point-of-purchase beer information including how a beer brand will look and taste and what kinds of food to match each beer up with. Our shelf talkers can be printed as portrait or landscape, are available in four colors and are customizable to include the name of your store. So, simply select your color, your design (Landscape or Portrait), the brewer, the brand, turn SRM and IBU information Off or On, enter your price and Click Print.
Customizable Beer Menu
Go beyond listing your beer brands by “Domestic” and “Import”, and sell the best of beer. A dynamic beer menu is a great way to gain and retain customers and having a customizable beer menu gives you the flexibility you need to change up your beer selection at any time.
Our beer menus let you sell the best of beer, because they display the kind of information your customers need to select beer brands that are more profitable for your store.
This tool gives you the ability to create your own beer menus grouped by Ales, Lagers and Mixed or by Beer Style. Each brand will have a beer description and show the beer’s color in a style appropriate glass. All you need to do is select your font, your paper size (paper sizes 2.5 x 8.5, 5.5. x 8.5 or 8.5 x 11), the brewer, the brand, enter your price and Click Generate Menu.
Our Customizable Color & Bitterness Charts make you a beer brand expert, giving you the ability to compare and talk about the specific brands that you distribute, stock, or have on tap. Helping customers discover new beer brands has never been easier.
Because our on line data base, is packed with information on the majority of beer brands, you have the resources to sell the beer brands that you want to sell. It is as easy as selecting the brewer, the brand, entering your price, and clicking print.
How does Style Trend™ work?
Style Trends™ is a constantly expanding, internet based, beer data base that gives your store access to information for over 1500 breweries and over 10000 beer brands. The information is accessible through three applications that allow you to generate shelf talkers, beer menus, or color and bitterness charts in preset formats.
Style Trends ™ reinforces your beer training with Monthly Show Your Style and Beer Trends communications that help you highlight a different beer style each month and keep you up-to-date with which beer styles are selling.
Style Trends™ resources from MC Basset, LLC:
Below is a basic listing of our services and pricing, please click on the contact button below so we can start helping you to capitalize on the growth trends in beer.
Style Trends Basic™ ($145.00) (THIS IS NOT FOR DISTRIBUTORS, CHAIN STORES, SUPERMARKETS)
This option is for individual stores or an individual user, Style Trends Basic provides one year of access to customizable online tools and resources plus: Beer Trends & Show Your Style Monthly newsletters (12), online Beer Retailer Training/Certification, and one copy of the Essential Beer Reference.
Style Trends Plus ($650.00): This option is for supermarkets, chain stores or distributors or brewers with multiple users. Style Trends Plus offers a discount for groups of 5 or more stores or users. Since all of your stores are benefiting from the Style Trends tools and resources, all of your stores are required to be registered in your Style Trends subscription. Style Trends Plus gives your group provides one year of access to customizable online tools and resources plus: Beer Trends & Show Your Style Monthly newsletters (12), online Beer Retailer Training/Certification, and two copies of the Essential Beer Reference.
On-site Training, Training Teleconferences & Consultations: Includes customized tools, beer menus, demonstrations, personalized to your staff's needs. (Contact MC Basset for pricing)
Shelf Talker Printing and Laminating: ($2.00 per brand) Once you have purchased Style Trends or Style Trend Plus access, then MC Basset, LLC can work with you to create shelf talkers for up to $2.00 per brand. Simply send us your list of brands, pricing if you would like it to appear on the shelf talker, your color selection (Red, Green, Blue, Tan, Brown, and Gold), preference of Portrait or Landscape style and we will print, cut out, and laminate and send an invoice. ($2.00 per brand) If you would only want the shelf talkers printed and cut out, we can provide this service for $1.00 per brand. If you don't mind printing, cutting, and laminating, we can create the PDF and e-mail it to you for .50 per brand.
Call us directly to arrange (908) 537-6410.
Purchase The Essential Reference of Domestic Brewers and Their Bottled Brands (DBBB) 3rd Edition ($35.00)
Additional copies of the Essential Beer Reference ($30.00)